What is Amazon? Amazon Seller Registration Guide 2026
Amazon is the world’s biggest online marketplace, where crores of people daily shop. If you want to start selling on amazon online or want to grow your existing business on amazon, then Amazon seller registration can be a smart decision.
In this blog, we will guide you on the process of Amazon seller registration step-by-step so that you can start your online store on Amazon without any interruption. Whether you are a small business owner or a large-scale manufacturer. Amazon gives you the best platform to reach worldwide customers.
Amazon is the world’s biggest e-commerce company which works in online shopping, cloud computing, artificial intelligence, streaming services, and many different industries. Amazon is the global brand that provides products and services every day to millions of customers.
If you do online shopping or thinking to start selling on amazon, then Amazon is the platform that is the best option for both buyers and sellers. Before selling on amazon you should register on Amazon as seller then you can sell your products on Amazon and can expand your business worldwide.
Why Should You Sell on Amazon? Amazon Seller India Registration
Nowadays every customer prefers online shopping, and online purchasing is increasing day by day if you will register on Amazon as a seller will you get a high chance to make your products reach millions of customers. Here small business owners, wholesalers, manufacturers, and resellers easily sell their products.
Let’s see what are the benefits to sell on Amazon and how they are helpful for your business.
1. Reach to Worldwide Customers
Amazon has a global reach, in which millions of active buyers shop every day. After Amazon seller registration, your Amazon seller account becomes active, from which you can sell your products to worldwide customers.
2. Low Investment, High Returns
To sell on Amazon is cheap and more profitable than traditional businesses. Amazon seller registration is free and you can step your store on Amazon without any bigger investment. From Amazon Seller Central you can see your sales report and growth analytics.
3. Benefit of Amazon FBA (Fulfillment by Amazon)
If you do not want to take any tension of logistics and delivery, then Amazon FBA is best for you. In this Amazon store, pack, and deliver your products, by which you can only focus on your sales and marketing. After Amazon seller registration you can also take benefit of Amazon FBA.
4. Easy Advertising and Marketing Tools
Amazon provides tools like sponsored ads, coupons, and promotions for sellers that help in increasing your sales. After Amazon seller registration you can use your Amazon ads to rank your products on top.
5. Secure Payments and Seller Protection
To sell on Amazon there is one big advantage that is here we get safe and timely payment. While doing an Amazon seller login you can check your payout details and with the use of Amazon Seller Central, you can download your payment reports.
What Do I Need For Amazon Seller Registration?
In today’s digital era craze of online shopping is increasing day by day. Customers today prefer to shop at just one click while sitting at home, and that’s why it is profitable for your business to sell on Amazon like e-commerce platforms.
But, to start selling on Amazon you have to submit some important documents and business details. In today’s detailed guide, we will tell you the process of Amazon seller registration step-by-step so that you can start your business on Amazon without any interruption.
Important Documents and Requirements for Amazon Seller Registration
When you start selling on Amazon, then first of all you have to complete Amazon seller registration. For that, there is some need for important documents and details that Amazon verifies.
1. Select Business Type for Amazon Seller Registration
Amazon gives options for 2 types of seller accounts. You have to select one option according to your business model:
- Individual Seller Registration – If you are a small business or a freelancer and want to sell limited categories without GST.
- Business Seller Registration- If you are running a GST-registered business and want to sell large-scale products.
If you are making a plan for long-term selling, then creating a Business seller account can be better because in this you get the benefit of selling in more categories.
2. Required Documents for Amazon Seller Registration
- Mobile Number and Email ID: For Amazon seller login and communication.
- GST Number (For most categories) – We can sell in some categories without GST.
- PAN Card – Personal PAN for an individual, and Company PAN for a business.
- Bank Account Details – In which your payment will be received (Account Number & IFSC Code).
- Business Address Proof – Aadhar card, electricity bill, or rent agreement.
- Product Details – If you have ready-to-sell products then make their details ready.
After submitting these documents to Amazon Seller Central, Amazon will verify your Amazon seller account.
Mistakes to Avoid When Registering as an Amazon Seller
If you are doing Amazon seller registration, then it is important to avoid some common mistakes that new sellers often make. These mistakes can delay the process or can be the reason for account rejection.
1. Selecting the wrong Business Type
Amazon offers two types of seller accounts: Individual Seller Accounts (for small businesses) and Professional Seller Accounts (for large businesses). While doing Amazon seller registration, choose the correct account type according to your business needs.
2. Giving Documents Wrong or Incomplete
Requirement of PAN Card, GST Number, Bank Account, and Address Proof for Amazon seller registration. If you submit wrong or incomplete documents, then your account can be rejected.
3. Filling the Wrong Bank Account and Tax Details
Some new sellers fill wrong bank details and GST information, due to which there is a delay in the Amazon seller registration process, and can be a problem in payments.
4. Doing Poor Product Listing
If you don’t do product listing well on Amazon, then customers won’t buy your products. After Amazon seller registration, keep these points in mind while listing your product:
- Use high-quality images
- Write the proper product title
- Use bullet points and SEO keywords.
5. Putting the wrong Pricing Strategy
Not paying attention to the right pricing is a big mistake. Analyze competitor pricing, be aware of Amazon fees and commissions, and use smart discounts. After completion of Amazon seller registration, optimize your price structure.
6. Ignoring Shipping and Return Policy
If you don’t follow the return and refund policy of Amazon, then you might incur losses. Use Amazon FBA (Fulfillment by Amazon) after Amazon seller registration to get hassle-free shipping.
7. Not Using Amazon Seller Central Properly
It is important to use the right Amazon Seller Central after Amazon seller registration. From this platform you can manage inventory, track orders, and handle customer feedback.
8. Mistake of Creating Multiple Amazon Seller Account
Amazon doesn’t allow you to create multiple seller accounts. During Amazon seller registration you can list multiple brands from one account only, otherwise Amazon can ban your account.
9. Not Following Amazon’s Policies
Amazon has a strict policy. If you don’t follow pricing, return policy, and customer service rules, then your account can be suspended after Amazon seller registration.
What Products Can I Sell on Amazon?
If you are going to start an online business, then Amazon is the best platform. After completing Amazon seller registration you can make your Amazon seller account and get access of Amazon Seller Central from where you can manage your products.
But, before selling on Amazon it is important to understand that which type of products you can sell and which products need appova.
1. Open Categories (In which you can sell without approval)
If you have created an Amazon seller account after completing Amazon seller registration, then you can list your products in these categories without any approval:
- Clothing and Accessories – T-shirts, kurtas, sarees, handbags, shoes, etc.
- Home and Kitchen – Dinner sets, bedsheets, kitchen tools, etc.
- Books and Stationery – Novels, notebooks, pens, office supplies, etc.
- Toys and Games – Kids toys, puzzles, board games, etc.
- Beauty and Personal Care – Makeup, skincare, haircare, grooming kits, etc.
- Sports and Fitness – Dumbbells, yoga mats, gym equipment, etc.
- Electronics Accessories – Earphones, mobile covers, chargers, cables, etc.
If you want to sell your products in these categories, then only complete Amazon seller registration, do Amazon seller login, and list your products in Amazon Seller Central.
2. Restricted Categories (Which Requires Amazon Approval)
In some categories, approval has to be taken even after Amazon seller registration. You have to submit your documents on Amazon Seller Central.
- Grocery and Gourmet Foods – Packaged food, organic products, dry fruits, etc.
- Healthcare and Medicines – Ayurvedic products, supplements, medical devices, etc.
- Electronics and Appliances – Mobile phones, laptops, cameras, refrigerators, etc.
- Jewelry and Watches – Gold, silver, artificial jewelry, branded watches, etc.
- Automobile Accessories – Car covers, seat covers, helmets, lubricants, etc.
- Baby Products – Baby food, diapers, skincare, toys, etc.
If you want to sell your restricted products, then do Amazon seller login and apply for approval of Amazon Seller Central.
How to Register as a Seller on Amazon? Complete step-by-step guide
To register as a seller on Amazon, follow these steps:
- Open the Amazon seller account registration form
- Open your web browser and go to Amazon.in
2. Scroll down and go to footer section of Amazon and click on “Sell on Amazon”.
3. Now click on “Sign Up”
4. Click the “Create an Account”
Link for creating an account for Amazon is here
5. Fill out the required information and Submit your Application
Step 1: Create a New Account
- Fill out the profile information – Including your name, address, phone number, and password (at least 6 characters). Click to continue.
- Enter OTP and create your new account.
- You’ll be asked to verify your phone number and email address before continuing, so confirm both of those details and click “Continue”.
Step 2: Register and Start Selling – Submit Seller Information:
- You’ll need to submit the following information:
- Company name and business registration number
- GST and PAN details then click on continue
Verify the details submitted by you, then go to your seller central page and fill all the other information.
- Next, select the product you want to sell and find the “Sell on Amazon” tab in the upper right-hand corner of your screen. If it doesn’t already exist, click “Add Your Business” and fill out the form with all of your information.
- Once you complete this step, Amazon will send you a
- verification link that you will use to complete the second step of registration.
Two-Step Verification – It is a way to make sure that your account has been registered with us before you begin selling on it.
Now, you’ll need to set up two-step verification on your account and then turn on the two-step verification.
Step 3: Submit your Tax Details
Amazon sellers are required to submit the tax details in order to register as a seller on Amazon.
Step 4: Seller Interview:
To start it, we have to keep some important things in mind:
- How many products do you sell in a year?
- What’s your annual turn-over ratio?
- Do you sell your products on other websites?
Step 5: Amazon Seller Central Dashboard
Getting started with selling on Amazon, you need to log in to your seller central account first. It can be done by clicking “My Account” link in the upper right corner of any Amazon.com page.
Once you are logged in, you will see a dashboard where you can list your products, set shipping charges, set product default tax code, Add a signature as well as submit bank details and enter tax details.
- List Your Product:
2. Set Shipping Fee Details
3. Submit Your Bank Account Details
4. Submit Tax Details
5. Set Default Product Tax Code
6. Add Signature
You have submitted all information, click on launch your business and done. Then you will see your Amazon Seller Central dashboard.
How Much Does it Cost to Sell on Amazon? Amazon Seller Registration Fees
For selling on Amazon you have to register on Amazon seller central. In this process you have to give your business details, GST/PAN number, and bank account information. After account verification, start your product listings with Amazon seller login. You have to pay some charges to sell on Amazon:
Selling Plan Charges
- Individual Plan – This is for those sellers who sell in small quantities.
- Professional Plan – If you want to sell in bulk then this is the best plan.
Referral Fees
There is a referral fee for every product category that Amazon takes on every sale. It is a selling price which depends on your selling price.
Closing Fees
Amazon charges a fixed closing fee on every order. This product varies on the basis of price and category.
Fulfillment and Shipping Fees
If you choose Amazon FBA (Fulfilled by Amazon), then Amazon will manage your product’s storage, packing, and delivery, but there will be a separate fee for this. If you do self-shipping, then you have to manage your own courier.
Advertising and Promotions
If you want to increase your product visibility, then you can use Amazon ads. This is a paid service which depends on your budget.
How to Perform Keyword Research for Amazon Products?
If you want your products to be sell on Amazon then it is important to use the right keywords. Because Amazon is a buyer-intent platform (people search here with the intention to buy), if you have used the right keywords then your product’s visibility and sales will increase.
What are Keywords?
Keywords are words and phrases which customers search on the Amazon search bar when they have to find the products on Amazon. These keywords help to optimize the listings of sellers so that their products should be visible in relevant searches and sales increases.
Just like SEO in Google, similarly Amazon has its own search engine A9 algorithm, which decides that which product will appear for which search query. If you use the right keywords for your listing (in search terms like title, description, bullet points, and backend), then your products can appear at the top of the search results and can increase your sales.
Why are Keywords important?
Keywords are very important on Amazon as it helps products to appear on search results, so that more people can reach your product. Here you will know why keywords are important:
- Better Visibility on Search Results – Using the right keywords make your product visible on top of the Amazon search.
- More Sales and Conversions – Keywords help to reach the right audience, which increases sales.
- Improve Ranking on Amazon SEO or A9 Algorithm – Keywords help in understanding the algorithm of Amazon, which improves the ranking.
- Chances to Stay Ahead from the Competition – With the use of the right keywords you can rank better from your competitors.
- Better Performance on Amazon Ads (PPC) – With the right keywords your ads reach a targeted audience, so that there is no obstruction of the budget.
What are the Benefits of Using Keywords?
We all know that keywords are very important for SEO. Their benefits are:
- Easy Amazon Seller Registration – With the use of the right keywords creating new Amazon seller account and listing products becomes easier.
- Better Search Ranking – If you want to sell on Amazon, then relevant keywords brings your product on the top of the search results.
- Increased Visibility – With the right optimization of your Amazon seller account helps your product reach more buyers.
- Higher Sales and Conversions – Right keywords help sellers of sell on Amazon to reach right buyers, which increase sales.
- Improved Amazon SEO (A9 Algorithm) – Keywords help Amazon’s algorithm to understand your Amazon seller account and relevancy of products.
- Competitive Advantage – After completing Amazon seller registration, with the use of the right keywords you can stay ahead from the competitors.
- Optimized Amazon Ads (PPC) – Ads from sell on Amazon keywords reach targeted audience, which improves ROI.
- Better Organic Traffic – With the proper keywords you can increase your organic traffic on your Amazon seller account without running ads.
- Cost-Effective Marketing – The best way to increase organic reach for free is by using the right keywords, which helps in selling on Amazon.
Customer Intent Targeting – Keywords can help you reach buyers who are ready to purchase the products listed through your Amazon seller account.
What is Keyword Research?
Keyword Research is a process in which you identify what words or phrases people are searching, that are related to your product. When you use the right keywords in your Amazon listing, then your products are visible more on search results, which increases your sales and revenue.
Amazon is a search-driven platform, in which people search for their desired products and buy. If you have used relevant and high-ranking keywords in your listing, then your product will rank organically, and more people will reach your product.
There are two types of Amazon Keyword Research:
- Keyword Research based on the ASIN (Amazon Standard Identification Numbers) – ASINs are the way to uniquely identify the products on Amazon. They are used to create a list of keywords that you can use to search for products that matches your search query.
- Keyword Research based on the product category – The second type of keyword research is based on the product category, which allows you to get keywords that are more specific than just an ASIN number.
How to Perform Keyword Research on Amazon Website?
It is important to do keyword research on Amazon if you are selling on Amazon or have done Amazon seller registration. Using the right keywords will help your products rank higher in search results, and your sales will increase.
There are two types of keyword:
- Primary Keyword – Primary keyword is a very important keyword which describes your product and buyer searches for it. These are high search volume and relevance keywords which helps in improving ranking of Amazon A9 algorithm.
- Secondary Keyword – On Amazon, secondary keywords are those keywords which support primary keywords and make more relevant and discoverable product listing.
What is an ASIN on Amazon?
Full form of ASIN is Amazon Standard Identification Number. It is a 10-character alphanumeric code which gives every product an unique identity on Amazon. When you complete Amazon seller registration and want to start sell on Amazon, then every product generates a single ASIN.
If you are listing a new product on Amazon, then Amazon creates a new ASIN. But if you are selling any existing product, then you have to use the same ASIN which is already available.
Where to Find an ASIN Number on Amazon?
Here’s how you will find an ASIN (Amazon Standard Identification Number) on Amazon:
On the Product Page
- Go to Amazon’s website and search for the product you need.
- Click on the product listing to open the detailed product page.
- Scroll down to the “Product Details” or “Additional Information” section.
- Look for the ASIN, which is usually mentioned along with other product details like weight, dimensions, and model number.
- The ASIN is a 10-character alphanumeric code unique to each product.
In the Product URL
- Open the product page on Amazon.
- Look at the URL in the address bar of your browser.
- Find the “/dp” or “/product” segment in the URL.
- The 10-character code after “/dp” or “/product” is the ASIN.
- Example:
- URL: https://www.amazon.com/dp/B09G3HRMVB/
- The ASIN is B09G3HRMVB.
- This method is quick and does not require scrolling down the page.
In Amazon Seller Central
- If you are a seller, log in to your Amazon seller central account.
- Navigate to the “Manage Inventory” section.
- Find your product in the list and check the ASIN column.
- You can also search for your product by name or SKU, and the ASIN will appear in the product details.
- This method is useful for sellers managing multiple products.
What is GTIN on Amazon?
GTIN (Global Trade Item Number) is an unique identification number which is used to identify any product globally. This is just like a barcode number, which is required for product tracking, listing, and selling on any retail or e-commerce platform.
Whenever any Amazon seller lists their product, then they have to provide a GTIN, which ensures that their product is authentic and already registered. With the help of GTIN, Amazon can classify any product correctly and prevent duplicate listings.
GTINs are of different types on Amazon, which depends on product category and country. Given below some common GTIN types:
UPC (Universal Product Code)
- It is a 12-digit barcode number which is mostly used in the USA and Canada.
- It is the most common GTIN for retail and ecommerce platforms.
- There is a requirement of UPC for many products on Amazon.
EAN (European Article Number)
- It is a 13-digit barcode number which is used in Europe and international markets.
- UPC or EAN both are almost similar, only EAN contains an extra one digit.
- These codes are mostly used in Amazon Europe and UK marketplaces.
ISBN (International Standard Book Number)
- It is a 10 or 13 digits unique number which is used for books and publications.
- If you want to sell books on Amazon, then you have to give an ISBN number.
